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Commentary and Discussion From the Retail Community

Woman cleaning a mirror, seen in reflection, wearing rubber gloves and spraying blue cleaning fluid

Will Unilever Clean-Up On #CleanTok?

Unilever announced a partnership with TikTok, based around the platform’s cleaning community  #CleanTok, that aims to tap into a growing trend of “GenZs who see staying home and cleaning as…
Image of fingers typing on keyboard overlayed with graphic of different icons pertaining to metrics, with one in the center reading KPI

Are Standardized Metrics What Retail Media Needs?

Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across…
Which personalization techniques work best?

Which personalization techniques work best?

According to a new report, the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization. What do you think are the most effective, most…
Interior of large Walgreens store location

How Speedy Does Walgreens Need To Be?

Lindsay Mikos, senior director of omnichannel strategy and programs at Walgreens, spoke about the retail pharmacy chain’s moves to build out and maintain its super-fast omnichannel fulfillment options, including 30-minute…