Baby products brand wins intellectual property rights to Buybuy Baby

Dream on Me Industries, which sells baby cribs, strollers and other products to retailers including Amazon.com, Target, and Walmart, has won the rights to Buybuy Baby’s trademark and domain at auction. Dream on Me’s winning bid is temporary and could still be topped at an upcoming auction that includes Buybuy Baby’s physical assets. Dream On…

Nike is discounting DTC prices to move inventory

Nike is finding it more difficult to clear its inventory in light of current economic challenges and is resorting to discounting to boost sales. The athletic wear brand’s CFO Matt Friend, said Nike plans to continue promoting its direct-to-consumer business. Nike’s business with wholesale accounts fell to 56 percent in May, down from 70 percent…

Transgender woman at the center of Bud Light controversy criticizes brewer

Dylan Mulvaney, the transgender woman whose participation in a Bud Light marketing campaign set off protests from anti-LGBTQ groups, said she has been harassed in public and felt scared to leave her home. She has taken issue with Anheuser-Busch’s response in the wake of the initial negativity. “For a company to hire a trans person…

‘Grimace shake’ TikTok trend boosts McDonald’s sales

A TikTok trend that shows people posting videos of themselves playing dead and covered in McDonald’s purple “Grimace shakes” has led to a surge in sales for the new beverage. “If I were a marketer trying to create a viral campaign, I don’t know that I would’ve said, ‘Hey, drink my milkshake and die,’” said…

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