Source: Facebook | Best Buy
Best Buy’s comps were down 10.1 percent in the first quarter, but CEO Corie Barry is confident that the consumer electronics chain will turn in better numbers as the year progresses.
The retailer expects its annual same-store sales to fall between three and six percent over last year. That’s not great news, but if the first quarter is an indicator, Best Buy will finish the year with respectable earnings. The chain posted earnings per share of $1.11, down from $1.49 in 2022.
Ms. Barry, on a call with analysts, said that Best Buy is seeing consumers trade down and the chain continues to emphasize personal service while adjusting its merchandising and sales promotion mix to address changing purchasing patterns.
“Our focus on being there for our customers with expertise and support was highlighted by material improvements in satisfaction scores for our in-home services and delivery and record scores in remote support, in-home repair, store care, and Best Buy Total Tech call center experiences, all key differentiators for us,” Ms. Barry said.
Continuing declines in the computing, home theater and appliance categories were a drag on Best Buy’s revenues. The chain has picked up its promotional activity in response. Ms. Barry said promotions “are now fully normalized to pre-pandemic levels from both the percent of products being promoted and the depth of promotions.”
Best Buy’s CEO said the company’s inventory management discipline will help it remain profitable and simultaneously serve its customers’ needs.
“Our inventory at the end of the quarter was down 17 percent compared to last year as we lapped last year’s elevated levels. The team continues to manage inventory tightly, targeting approximately 64 days of supply,” she said.“We expect that our inventory levels will continue to normalize and year-over-year variances will more closely match our sales performance as we move through the year.”
The chain sees its stores as a strength.
“In the first quarter, digital sales comprised 31 percent of our domestic revenue, very similar to the last two years and twice as high as pre-pandemic,” said Ms. Barry. “Our buy online, pickup in-store percent of sales was also very consistent at just over 40 percent. Considering the speed of our delivery, with almost 60 percent of packages delivered within two days, we believe the consistency of our high in-store pickup by our customers really underscores the importance and convenience of our stores.”
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