Study reveals what is motivating shifts in shopper behavior.

Consumers today play a larger role than ever in dictating retail experiences — choosing at will between online or in-store shopping for the greatest value and convenience.

For retailers, it’s imperative to understand what is motivating shopping behavior, and how to stay relevant in this consumer-driven world.

To learn more, Oracle Bronto conducted a 39-question survey that yielded over 1000 U.S. consumer responses.

See this exclusive RetailWire on-demand webinar as we highlight analysis of Millennials, Gen Xers and Boomers to discover:

• How U.S. consumers prefer to shop
• Factors affecting shopping behavior
• What’s motivating consumer shopping trips
• The influence of technology on behavior

And in a live discussion with members of the RetailWire BrainTrust panel, we explore ways retailers and brands can adapt their thinking to these new marketplace conditions.

Featured Presenter
Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

BrainTrust Panelists
Gabriela Baiter, Founder, Whereabout Studio
Neil Saunders, Managing Director, GlobalData

Moderator
Al McClain, CEO, Co-founder, RetailWire