With digital predicted to influence 77% of all retail sales this year, a robust e-commerce strategy is no longer a “nice to have.”
Today, e-commerce needs to be a foundational pillar in any retailer or brand’s marketing strategy, which must be built around consumers’ specific desires, demands and behaviors. Ultimately, understanding how consumers navigate e-tail is critical to managing shoppers’ increasingly complex paths to purchase.
Download this new IRI report to learn how e-commerce can serve as a key part of an innovative and progressive CPG strategy. See best practices and insights from e-commerce leaders on how brands can identify and build on the latest e-commerce opportunities.
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