Retailers are building brand loyalty and boosting sales by popping up shops where customer experiences happen.
Consumers are attending music and food festivals, street fairs, parades and sporting events in record numbers, and retailers that “pop-up” shops at these events can tap into demographically focused, brand-receptive audiences. By thinking of pop-ups as more tactical, “go where your shoppers gather” investments, retailers can capitalize on the experience economy.
In this ON-DEMAND Webinar, Melissa Gonzalez, founder and CEO of The Lion’esque Group and author of “The Pop-Up Paradigm,” and Dave Bruno, brand director at Aptos, outline what’s fueling the experience economy and examine some of the most creative and effective off-site pop-up strategies.
And in a live discussion, RetailWire BrainTrust panelist Patricia Waldron joins in to explore further opportunities for the pop-up trend.
View the recording and download the PDF!
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