Retail thought-leaders agree that, to achieve omnichannel proficiency, you can’t do without great in-store experiences. But when you ask which in-store technologies to focus on, a consensus is hard to come by.

The findings from a 2016 RetailWire survey reveal a lot about what in-store tech is getting the highest priority from retailers looking to tune up their stores for the omnichannel age, including how they intend to better serve digital shoppers from in-store.

See this ON-DEMAND event as we present the study results for the first time. After highlighting the top insights, we get reactions from members of the RetailWire BrainTrust panel and the study underwriter: