An IRI Point of View Report: On-Shelf Availability
Fueling Profitability, Customer Loyalty and Topline Sales Growth.
With shoppers spreading their purchases across more retailers, online and off, it’s doubly important to ensure a flawless in-store experience.
Out-of-stocks, however, continue to be a challenge in CPG, disappointing consumers on a regular basis. Retailers lose sales and shopper loyalty, and often increase their expenses by using safety stock.
Read IRI’s paper to get insights on improving on-shelf availability and learn how retailers can recapture tens of millions of dollars of otherwise lost sales annually.
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