Due to COVID-19, the USDA implemented a 40% increase in overall SNAP benefits.
In April 2020, there were 42MM SNAP participants in the United States, approximately 13% of the total population, representing a 16% increase in participants from March 2020.
SNAP participation generally follows unemployment trends, so as COVID-19 led to mass unemployment, the numbers of SNAP recipients increased and continues to rise. SNAP households purchase $55B, or 10% of Total Food & Beverage sales annually, making them an important population to CPG retail.
Download this report for a SNAP program and recipient overview, and learn about SNAP food and beverage purchase influencers and how to attract and retain SNAP recipients.
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