Growing through the COVID-19 pandemic.
In the face of unprecedented CPG growth in 2020, sustainability-marketed products outperformed conventionally marketed products across 36 categories and grew +0.7 points to 16.8% of purchases.
Download the 2021 Sustainable Market Share Index™, an annual report published by NYU’s Stern Center for Sustainable Business in partnership with IRI, to learn more about the market share, growth rate, category performance and price premiums for sustainably marketed products. You’ll also gain a view of new product innovation, including which IRI New Product Pacesetters leveraged sustainable attributes to drive new product adoption.
ALSO SEE THE RELATED WEBINAR: Resuming the Sustainability Agenda
To learn more about the latest sustainability research from IRI and NYU Stern Center for Sustainable Business, view the free on-demand webinar, Resuming the Sustainability Agenda here.
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