A new Thought Leadership Report from IRI.
Households in the Supplemental Nutritional Assistance Program (SNAP) have been hit hard by rising inflation and the end of stimulus payments. In response, SNAP shopper attitudes and behaviors have changed considerably over the past year.
Download this new report for IRI’s most detailed SNAP insights yet across food and beverages. Discover the latest on SNAP participants’ channel and brand preferences, the effect of price increases, and specific strategies to win with today’s SNAP shoppers.
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