The Sweet Smell of First-Party Data Success in Paid Media

Learn how to leverage your customer data!

Your customer data is the single most effective tool to drive better paid media performance across the entire funnel.  Many people are talking about it, but practically no one is catching the heady scent of success! 

In this webinar, we will share real talk and a real world path to driving low-value prospects to high-value customers using your own customer data.  Not just theoretical examples but real strategies and tactics to drive performance.

Who would benefit from this webinar?

This webinar is ideal for brand marketers, digital media leaders, media strategists, data strategy leaders, growth strategists, and C-Level leaders looking to get past the theory and understand the real practice of leveraging customer data to drive paid media performance.

In this webinar, you will learn:

  • The ideal data that will drive the best-paid media performance possible.  (HINT: it’s not ALL the data.)
  • The 4 dimensions of your customer data that will ALWAYS deliver the most customer value growth.
  • How to game the paid media channels to deliver you ACTIONABLE ATTRIBUTION back to your customer data.
  • That feedback about what works and doesn’t work in paid media is the critical link to improving performance, but most customer data platforms (CDP’s) can’t help you.
  • A battle-tested framework for always-on audiences to drive the TOP, MIDDLE, and BOTTOM of the funnel.


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