It’s 2023, and color filtering for e-commerce hasn’t changed in decades. Established retailers like Nike, Nordstrom, and Urban Outfitters all use words to filter for color. Thousands of shades of blue exist, yet any product that slightly resembles blue gets clumped together into one filter, leading to random and frustrating results.
The Hoppn shopping platform created an inspiring way to solve this problem. Rather than filtering with words, Hoppn filters with color. Using their color picker, shoppers can select any color in existence, and at the speed of thought, it magically shows you the exact products you’re looking for. This new tech has impressed fashion enthusiasts, casual shoppers, marketplace leaders, and e-commerce experts, often calling it “a life hack for outfit building.”
The driving force behind this remarkable breakthrough is none other than the dynamic duo of young and brilliant Gen Z entrepreneurs, Bridger Hart (24) and Carson Hart (26). Bridger brings a level of trade detail to the algorithm that comes from years of working as a visual effects artist and film colorist.
Their patent-pending invention takes into account the very essence of human perception which results in a futuristic experience. In recognition that many can benefit from this user-friendly feature, they are currently on the path towards licensing it to leading retailers to maximize its impact.
To try out Hoppn’s infinite color search, you can easily access Hoppn within the App Store or visit their website at Hoppn.com.