Straight Talk Wireless has launched a new ad campaign featuring actor and comedian Jim Gaffigan to promote its new Family Plans, available exclusively at Walmart, Walmart.com, and StraightTalk.com. The campaign is Straight Talk’s first live-action effort in four years and showcases their discounted rates for customers adding additional lines to their qualifying plans.
In the ads, Jim takes over a Walmart store, using his comedic talent to explain the benefits of sharing plans with family and loved ones to save on wireless costs. With the new family plans, more lines mean more savings, offering features like 5G unlimited high-speed data, 5GB of hotspot, and unlimited calling to Canada and Mexico. The campaign aims to highlight the value and convenience of Straight Talk’s no-contract plans, leveraging Jim Gaffigan’s relatable humor and family-oriented appeal to connect with customers.