Shoppers are streaming back to physical stores, but there’s one problem. Sales didn’t necessarily come with them.
The one thing that every retailer must do to have a successful holiday season is focus on converting the shoppers who are already in their stores. Just like their e-commerce departments wouldn’t dream of launching holiday promotions without a robust conversion rate optimization (CRO) program, brick-and-mortar teams also need a CRO plan.
Download this 18-page e-Book for details on how retail leaders can identify and turn their stores into ‘super converting’ stores in time for the holiday season.
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