New from IRI: Innovation for a Post-Pandemic World

Mature woman shopping for groceries at a supermarket aisle wearing protective face mask, surgical gloves and face shield

The industry was transformed in 2020, but what will happen this year?

The pandemic has changed the CPG retail landscape and is fueling unprecedented growth, thanks in large part to years’ worth of industry innovation implemented in 2020.

But what about 2021? Viewed from the consumer lens, how should product innovation address the home-centric way lives are lived and new habits as we begin our journey to return to the new normal?

In this report, IRI discusses emerging consumer trends to guide innovation now and in the future.

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