How-To Guide: Site Selection Using Consumer Behavior Data

Many QSRs and retailers require a hefty investment to open a new location — we’re talking $1M+ type of hefty. And success is not guaranteed.

With so much on the line, site selection is a critical decision that can’t be left to guesswork or outdated rules. More and more restaurants and retailers are trusting powerful consumer behavior data with location intelligence to get results and growth.

Get your copy of this guide for answers to crucial questions brands should answer before opening a new location, like:

Where will the location draw customers from?
What is the busiest area in a store, street, or shopping center?
How has activity changed over time in a particular area?
What routes do my customers take to reach my site?

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