‘Ghost’ menu massacre: Virtual brands face a reckoning as Uber Eats slashes 8,000 from its app

Uber Eats has removed 8,000 virtual brands from its app in an effort to ensure consumers see authentic restaurant varieties. The move comes after Uber Eats rolled out strict quality-control requirements, with the aim of eliminating duplicate menus and improving the overall consumer experience. Virtual brands, which are menus created for delivery-only, have grown rapidly…

Domino’s to start using Uber for food orders, shares surge

Shares of Domino’s Pizza surged 10% following the announcement that customers will soon be able to use Uber Eats and Postmates apps to order from the chain. Domino’s has signed a “global agreement” with Uber, making Uber Eats its exclusive third-party platform in the U.S. until at least 2024. The partnership aims to boost Domino’s…

Amazon Prime Day sales rise as deep discounts tempt inflation-hit shoppers

Amazon’s Prime Day shopping event kicked off with U.S. online sales rising almost 6% to $6.4 billion compared to the previous year, according to Adobe Analytics. Heavy discounts on appliances and toys attracted bargain-hunting customers, who have been delaying big-ticket purchases due to rising interest rates and food prices. The event also saw an increase…

Back-to-school spending set for first decline in nine years because of inflation, report says

Back-to-school spending in the United States is expected to decline for the first time in nine years as consumers prioritize necessities and reduce nonessential purchases amid sticky inflation, according to a report by Deloitte. The report projects a 10% decrease in spending this year, with the average spend per child dropping to $597 and the…

Kim Kardashian in talks to buy back beauty firm stake from Coty, Wall Street Journal reports

Kim Kardashian is reportedly in discussions with beauty company Coty to repurchase a minority stake in her beauty brand, SKKN BY KIM, according to the Wall Street Journal. The value of the stake has not been determined, and the talks may not result in a deal. Coty acquired a 20% stake in SKKN BY KIM…

McDonald’s social chief: We didn’t plant ‘Grimace Shake’ TikTok trend — and we weren’t sure we should jump on it

McDonald’s denies planting the viral “Grimace Shake” TikTok trend, which involved users faking injury or death after drinking the limited-edition Grimace Birthday Meal milkshake. Guillaume Huin, McDonald’s U.S. social media director, stated that the trend was “all from the fans” and the initial spark came from a TikTok user named Austin Frazier. The trend generated…

Chipotle is hiring a robot to do a task employees hate

Chipotle Mexican Grill is testing a robot called “Autocado” to handle avocado slicing and de-pitting, a task that employees reportedly dislike. The avocado-cutting robot is expected to reduce guacamole prep time by half. While the robot handles avocado preparation, Chipotle employees will still be responsible for mashing the avocado and adding other ingredients. The move…

Soccer superstar Cristiano Ronaldo pumps money into luxury watch resale marketplace Chrono24

Soccer superstar Cristiano Ronaldo has invested in Chrono24, the luxury watch resale marketplace. Ronaldo, known for his personal watch collection worth an estimated $6.5 million, sees the investment as a good opportunity in a category he likes. The amount of the stake was not disclosed, but it is considered significant for both Ronaldo and Chrono24,…

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