SKECHERS U.S.A., Inc.

Hip-hop legend Snoop Dogg has teamed up with Skechers in an exciting multi-year partnership to make his mark in the footwear world. The collaboration, named Skechers x Snoop Dogg, debuts with a collection of street-ready sneakers that combine Skechers’ innovative comfort with Snoop’s unique design vision. With styles for all walks of life, the collection offers versatile options that adapt to any lifestyle.

Snoop Dogg expressed his enthusiasm for the collaboration, stating that the Skechers team helped bring his ideas and flavor to life. The initial unisex styles are now available on the Skechers website and retail stores in the U.S., with global distribution planned for specialty stores and Skechers outlets.

The partnership began before Snoop Dogg’s acclaimed Skechers x Snoop Dogg Super Bowl commercial earlier this year, showcasing the authentic collaboration between the iconic rapper and the footwear brand. Two additional limited-edition capsules are set to launch in the near future, with one featuring Snoop’s iconic NFT character Dr. Bombay.

This collection marks the beginning of an exciting journey, as more captivating designs are expected to roll out later this year and beyond. With Snoop Dogg’s style and Skechers’ comfort, the Skechers x Snoop Dogg collaboration is set to elevate sneaker fashion and resonate with fans of all ages and tastes.