WWE® and Slim Jim® have joined forces once again for a record-breaking partnership ahead of SummerSlam. The iconic brands are set to kick off their collaboration with Slim Jim serving as the Presenting Sponsor of a marquee match at SummerSlam on August 5 at Ford Field in Detroit. This partnership pays homage to their shared, savage past and marks the largest sponsorship deal in WWE’s history.
The history between WWE and Slim Jim dates back thirty years with explosive commercials featuring “Macho Man” Randy Savage introducing the famous tagline “Snap Into a Slim Jim!” The new multi-platform campaign, titled “The SummerSlam Battle Royal Presented by Slim Jim,” will be the first of several custom integrations at WWE’s Premium Live Events. The deal also includes activations at Survivor Series in November and other major events like Royal Rumble and WrestleMania 40 in 2024.
Both WWE and Slim Jim are known for their bold, in-your-face approach, making the partnership a natural fit. Alongside live event integrations, the collaboration will include custom content and social media interactions with WWE Superstar talent, online sweepstakes to engage fans, in-store activations, and more.
With excitement building for the upcoming SummerSlam, fans can look forward to a thrilling partnership that celebrates the energy and history of WWE and Slim Jim.