U.S. shoppers increasingly expect personalized retail experiences, so personalization opportunities are shifting rapidly to digital.

Precima’s new research, conducted by IDC,  based surveys of 1,000 U.S. consumers and 152 large retailers, aimed to better understand the respondents’ perspectives on digital food retailing, determine where views align or gaps exist, and identify how food retailers can compete more effectively by investing in specific digital capabilities and solutions.

Among the key insights:

• 55% of shoppers consider personalization to be at the core of the store and online experience;
• 59% of U.S. shoppers say mobile personalized promotions are helpful while grocery shopping;
• 87% of U.S. retailers will focus on personalized promotions and offers that reflect customer shopping patterns and product preferences in the next 3 years.

Download this new U.S. InfoBrief to learn key reasons why personalization helps digital food retailers compete more effectively and meet shoppers’ needs.