It All Comes Down to… THE LAST MILE

Fulfillment costs are the single biggest factor inhibiting retailers’ profitability in the e-commerce channel — representing, for example, 15 percent of Amazon’s 2017 operating expense, up from 13 percent in 2015. Because of the immense cost, and a consumer expectation for fast free delivery, innovation in fulfillment has become mission critical for all retailers.

Watch this on-demand webinar as Ken Cassar, armed with data from Rakuten Intelligence’s panel of over 5.8 million online shoppers, provides clarity into the ever-changing fulfillment landscape to help retailers and shippers differentiate the hype from the trends taking root.

LEARN THE ANSWERS TO THESE QUESTIONS:

• How are consumer expectations evolving around shipping speed and costs?
• To what extent do retailers’ shipping and handling costs and delivery speed affect market share?
• What impact are retailers’ ship-from-store efforts having on U.S. e-commerce?
• Are consumers taking on last mile fulfillment themselves by picking up orders in-store and in lockers?

Featured Presenter
Ken Cassar Vice President, Principal Analyst, Rakuten Intelligence

BrainTrust Panelist
Charles Dimov Vice President of Marketing, OrderDynamics

Moderator
Al McClain CEO, Co-founder, RetailWire