Sell-out Strategy Impact on the Traditional Sales Channel of the FMCG Sector

Sell-out Strategy Impact on the Traditional Sales Channel of the FMCG Sector

Discover the modern tools used to measure business in the traditional sales channel. For over a decade, pundits have predicted the impending demise of the traditional (retail) sales channel, with sales to consumers being taken over by larger stores or discount stores. Although it’s true that the number of smaller retail stores (<300 m2) have...
A new IRI report – The Changing Shape of the CPG Demand Curve: E-Commerce

A new IRI report – The Changing Shape of the CPG Demand Curve: E-Commerce

E-commerce has its share of challenges in terms of both shopper satisfaction and lost impulse sales, but retailers, manufacturers and fulfillment partners have opportunities to erase fulfilment friction and create new, meaningful ways for shoppers to buy and connect with brands and retailers. Get this timely report on the growth of COVID-era retail today.