How click & carry and local delivery are changing the online game for CPGs
When shopping for CPG products online, most consumers today are only “spearfishing” — submitting single-item orders that make profitability elusive. But as retailers roll out more sophisticated ordering options — notably click & collect — consumer order dynamics are quickly evolving, fundamentally changing the nature of the e-commerce opportunity.
In this webinar, Rakuten Intelligence’s principal analyst, Ken Cassar, provides an update on the evolution of CPG shopping baskets and discusses the implications for retailers and brands, answering questions like:
- To what extent are online shoppers moving to full assortment grocery orders?
- What impact is the availability of click & carry and other options having on online orders?
- How can brands and retailers capitalize on these changes in consumer shopping behavior?
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