The Evolution of Private Label in a Transforming Marketplace
Consumers continue to struggle to make ends meet, assuring the popularity of reasonably priced private label brands. And yet new market entrants are turning private label strategy on its head, adding new fuel to premium-tier and other segments. Meanwhile, e-commerce private label is flourishing, supported by a range of click-and-collect models.
Read this new report from IRI for a detailed look at the marketplace dynamics driving the new evolution of private label and an analysis of how retailers and brands are responding.
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