Source: McDonald’s
Update:
For the first time ever, the McDonald’s Happy Meal is aimed at adults in a limited-edition collaboration with cult streetwear label, Cactus Plant Flea Market Box. As a result, many adults might wonder, what comes in adult happy meal.
For the collaboration, Cactus Plant Flea Market, known for its offbeat use of asymmetrical typography with puff-print graphics worn by hip hop stars, designed a box in the label’s signature style alongside the iconic golden arches of McDonald’s, the perfect theme for a happy meal.
Customers can pick between two happy meals that each come with fries and a drink and:
- Big Mac happy meal
- 10-piece Chicken McNuggets
Each Happy Meal also includes:
- A limited-edition Cactus Flea Market Happy Meal Box
And one of these four limited-edition toy figures:
- Grimace
- The Hamburglar
- Birdie
- Cactus Buddy! (exclamation point included).
The Cactus Plant Flea Market Box will be available starting Oct. 3, while supplies last.
Customers who purchase the Cactus Plant Flea Market Box on the McDonald’s App will be entered in a drawing to win exclusive free merchandise during the limited-time window, including custom t-shirts, hoodies and a Grimace Chair.
The merchandise will be available to purchase at cpfmmcdonalds.com while supplies last.
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McDonald’s Adult Happy Meal
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, in a release.
Over the last few years, McDonald’s has found wild success from its “Famous Orders” campaign that features limited-time meals sponsored by star musicians, including Travis Scott, BTS, Saweetie and Mariah Carey.
Quick-service restaurants have also partnered on product collaborations, including White Castle with fashion label Telfar, KFC with streetwear brand Hype and 7-Eleven recently with Crocs.
The Cactus Plant Flea Market stands out for tapping nostalgia around McDonald’s Happy Meals.
Kelly Goldsmith, E. Bronsom Ingram, professor of marketing at Vanderbilt University, told Today that, given the chain’s 67-year history, advertising only needs to focus on “simply reminding their customers that they exist.”
She said, “There is lots of new and different competition in the fast food space, but one differentiating attribute that new entrants cannot leverage is nostalgia and history.”
McDonald’s Future: What Comes in the Adult Happy Meal
The adult happy has proven to be a success according to multiple sources, one example explaining how traffic to McDonald’s stores increased during the time the adult happy meal was available.
If this success can be leveraged to support ongoing regular adult happy meal campaigns, this success would help the brand reach new heights, similar to the success of the largest retailers of 2023.
One thing that the Cactus Flea Market campaign proved is that consumers are nostalgic for happy meals, and the kids who grew up enjoying happy meals are now grown-up adults with buying power for themselves and their families.
Armed with this knowledge, McDonald’s should look into more collaborations and offer premium products in their happy meals that will be collectible and highly sought after.
The only downside to this method is that there need to be strategies to mitigate the backlash from consumers complaining about unfair availability due to collectors and scalpers looking to resell exclusive items at expensive prices.
This might be the beginning of a McDonald’s rebirth if things pan out.
And if you’re regularly buying drive-through food and ordering food, you should read about how to tip food delivery services like Instacart.
- McDonald’s USA x Cactus Plant Flea Market – McDonald’s
- cpfmmcdonalds.com
- McDonald’s Launches Nostalgia Meal for Adults – QSR Magazine
- McDonald’s And Cactus Plant Flea Market Collab Is Like Happy Meals For Adults – Advertising Age
- McDonald’s is releasing new Happy Meals for adults to recreate ‘one of the most nostalgic experiences’ – CNBC
- McDonald’s 12 days of Christmas 2021: Get free food through Christmas Eve with Mariah Carey menu – USA Today
- This 7-Eleven x Crocs Collaboration Brings Convenience Store Style to Your Feet – Food & Wine
- McDonald’s is releasing an adult Happy Meal — here’s when it comes out – Today
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