Small companies dominate the list, along with brands that emphasize wellness, indulgence and convenience.

IRI’s highly-anticipated New Product Pacesetters report reveals that brand upstarts continue to disproportionately influence the CPG industry. For the first time in 2018, products developed by companies with annual revenues under $1 billion represented the majority of top-ranking brands, accounting for 51% of the products listed and representing 27% of Pacesetters revenues.

Download your copy to learn about the key themes resonating with shoppers in the CPG landscape and how these themes present among specific products. IRI also highlights opportunities for CPG growth and how marketers can accelerate their own pace of change.