IRI’s new report finds artificial intelligence and unstructured metrics will uncover new CPG growth pockets and level the playing field among large and small organizations.
CPG manufacturers have been struggling from a low-growth marketplace and e-commerce disruption, including smaller brand upstarts forging direct access to consumers.
As companies increasingly look to mergers and acquisitions to help achieve their growth objectives, they must be able to predict which opportunities are most closely aligned with their strategic goals.
Get this new Point of View report from IRI to learn about the strategies and technologies that organizations can use to proactively identify outperforming brands and other growth pockets to build a solid roadmap for future investment.
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