Addressing Consumers with Faster Sampling Rates
How do you create and distribute new product marketing messages that reach and are acted on by consumers?
Shoppers Strive for Health and Hearth
What are the most important factors motivating current shopping behavior on a macroeconomic level?
Talk Magazine Hushes up
New York’s Talk Magazine, jointly funded by Miramax Films and Hearst Corp., is closing up shop just two-and-a-half years after its high-profile launch.
Profit Dawns on Amazon.com
Amid all the hoopla around Amazon’s strong fourth quarter showing is the sobering reality that this is the first time in roughly eight years of operating that the company has made any money.
Shift in Consumer Trends Gives Analysts the Slip
Analysts’ predictions of retail performance during the holiday season were distorted by an inability to grasp a change in consumers’ buying habits, according to marketing consulting firm Consumer Growth Partners LLC.
Amazon tests ‘Treasure Truck’ service In Seattle
Amazon is rolling out a Treasure Truck delivery service in the Seattle area providing consumers with access to limited-quantity goods on sale every day. What do you see as the potential benefits of Treasure Truck?
