Half of the marketing, information and marketing tech professionals surveyed in the UK and U.S. state that their organization’s data is not organized for easy consumption, making it the most common technical barrier to deriving meaningful insights. What do you see as the biggest barriers to using customer data effectively and creating a single customer view?
At RetailROI SuperFriday just before the NRF Big Show, a retailer roundtable hosted by Aptos discussed some of the trends that emerged in retail in 2020 and which ones appear to have staying power. Which trends that emerged during the pandemic are more likely to continue after the pandemic?
Real-time marketing, analytics and artificial intelligence (AI) are just some of the technologies that marketers think will have an impact on marketing strategy in 2021, according to a recent survey. Which emerging technology do you think will have the most impact on overall marketing strategy in the year ahead?
Privately owned companies, such as 23andMe and Ancestry.com, are accumulating massive databases since genetic testing kits first appeared on the market, and these genetic datasets are finding their way into marketing campaigns. Do you see more risks than potential benefits for retailers and brands in using genetic data for marketing purposes?
The increasing attention being paid to artificial intelligence (AI) raises questions about its integration with social sciences and humanity, according to a business school professor. What adjustments may retail leadership have to make to capture the benefits and avoid the risks of artificial intelligence?
With commuting and general travel down since the coronavirus landed in the U.S., c-stores have struggled to drive traffic and are losing share to bulk-buying at larger formats. How may c-stores have to reposition themselves or tweak their offerings amid the pandemic, and possibly after?
One of the best ways to describe a brand was coined by Adrienne Weiss, CEO of Adrienne Weiss Corp: “A brand is a country, complete with its own language, rituals, culture and customs.” What tips would you have for independent retailers looking to build brand equity?
New research by Acosta suggests 53 percent of shoppers plan to stock up on groceries if another pandemic shutdown occurs. What lessons should grocers and CPG brands take away from the first pandemic stock-up about preparing for another possible wave of shutdowns?
One of the top elements of an employer brand – for 73 percent of the professionals surveyed – is having a defined and clearly articulated culture, according to a new report. What are the biggest hurdles to creating a strong employee brand and making it visible to prospective recruits?
American consumers are crowding back into stores and restaurants as states ease pandemic-related restrictions. But a full return to normal isn’t likely to happen until November 2021, according to a Wharton professor. How should stores strategize around the potential that a return to normal may not occur until late next year?
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