New research from the Wharton School of the University of Pennsylvania finds major benefits to expressing emotions in the workplace. Is encouraging the sharing of emotions net beneficial on selling floors, corporate retail offices, both or neither?
A report from Salesforce shows that nine in 10 marketing leaders believe that their digital engagement strategy has completely or somewhat changed since before the pandemic. What lessons has the pandemic taught retailers and brands about digital engagement?
Seventy-one percent of U.S. consumers belong to a traditional customer loyalty program, with four in 10 belonging to three or four of them. But despite their popularity, consumers aren’t satisfied with them. What incentives should marketers use in their efforts to upgrade consumers to premium loyalty programs?
In the early days of RFID technology in retail, no small number of pundits were predicting the U.S. market was on the verge of reaching one of several tipping points, where adoption gained real traction. It never happened — though perhaps it finally has now. Is retail past the tipping point on RFID adoption?
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who utilize social media data. But what are they using that data for? What are the best uses of social data for retailers and brands?
A new university study highlights three big challenges to making omnichannel marketing work: data access and integration, marketing attribution and consumer privacy protection. What are the biggest challenges for driving consistent interactions across the customer journey?
What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, finds a recent study from Wharton’s Baker Retailing Center and The Verde Group. Has online shopping largely replaced stores as the place consumers expect to be wowed as they shop?
If the estimates are even close, COVID prompted more SKU rationalization in one year than the grocery industry accomplished in a decade talking about it. What recommendations do you have around rebalancing SKU assortments following the pandemic-driven rationalization in 2020?
The luxury market has made progress with diversity councils, chief diversity officers and special programs for underrepresented groups. But the definition of luxury seems contrary to equality, raising questions about whether the industry can truly commit to the cause. Is inclusivity an oxymoron when it comes to the luxury products industry?
A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but so do feelings of disgust. What’s the mystery behind why some ads are shared broadly across social media platforms and others aren’t?
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