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Nordstrom Rack new logo

Does Nordstrom Rack Need To Rebrand?

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Nordstrom Rack, celebrating its 50th anniversary, has rolled out a new logo inspired by the one used in the ‘70s and ‘80s to differentiate the off-price chain from its competitors…
close up consumer thief's hands putting the new gadget in the pocket in the store

Is Shoplifting Killing Store Morale?

15 Comments
A university study finds mandatory policing of shoplifting and other “customer deviant behavior” often produces strong negative emotions in retail associates, leading to perceptions of unfairness and increased turnover.