Solo Brands Expands Wholesale, Leveling Seasonality and Creating New DTC Customers

Solo Brands, a digitally native company, is expanding its wholesale operations to drive growth and level seasonality. The company has chosen to lean into its existing wholesale customer base, including retailers like Dick’s Sporting Goods, Ace Hardware, Costco, Home Depot, and Lowe’s, as a cost-effective way to acquire new customers and expand its product line. The omnichannel strategy has proven successful, with wholesale revenues growing by 55% in the first half of the year, offsetting a 12% decrease in direct-to-consumer revenues. Solo Brands plans to further leverage its wholesale and DTC mix to achieve balanced growth and better inventory planning.